Hyper-tuned growth and marketing for tech audiences.
We turn developer and engineering outreach into real results.
Steven Yi
I help tech marketing drive real business.
With over 20 years in tech as a technical marketer, developer advocate, and software architect, I’ve led some of the biggest launches – such as Microsoft Azure v1, led commercialization for +$100M projects at Red Hat, and helped multiple startups achieve successful exits.
Get a free growth & marketing audit of your messaging, SEO, content, competitive assessment, and user journey – valued at $500.
Real results
Here are just some of the rapid improvements I’ve helped companies make.
%
Quarterly Revenue
%
Premium Upgrades
%
Visitor Traffic
%
Global Organic Traffic
%
Email Engagement
%
Social Media Followers
%
Ad Spend ROI
Increase product adoption and revenue
Developer Tools | Cloud | SaaS | AI | Mobile
Getting the attention of developers is hard. Reaching engineering leaders and executives is just as challenging.
Convincing both them to actually stop and try your product is even harder.
Maximize every opportunity to engage, from word of mouth and top-of-funnel awareness, to creating world-class content and demos that engage and result in signups, growth and revenue.
Services
Marketing & Product Strategy
- Go-to-market planning & execution
- Competitive marketing & technical analysis
- Community engagement
Messaging & Positioning
- Persona & Ideal Client Profile identification
- Product & sales positioning to increase adoption & sales
Digital Marketing
- SEO optimization
- Technical content marketing & demos
- Email campaigns
- Digital advertising
Product Led Growth
- Signup & purchase conversion optimization
- User journey analysis
- A/B testing & experimentation
How can I help?
Don’t get dismissed by your technical audience
Engineering and developer ecosystems have dozens of sub-communities. I’ve learned the hard way that if you don’t take the time to understand these nuances they’ll write you off and move on.
My years of building software, leading global launches at the biggest tech companies, and accelerating three startups to successful exits have given me the insights to approach different communities and use cases with its own unique strategy.
Cloud
AI & ML
APIs
Generative AI
Serverless
Mobile
Platforms
Having been a software architect, I understand how cloud infrastructure, mobile, and new AI solutions work, and why your target audience is using search terms like LLM, Lambda, container, or K8.
Programming languages
I’ve written software in several different languages, and know why your full-stack developers are probably going to be using JavaScript, and why data scientists prefer Python.
JavaScript
Java
Python
Rust
Go
Swift
React
Express
Vue
Next.js
Rails
Django
Developer libraries and frameworks
Entire developer careers are built on frameworks for specific languages. It takes a savvy technical marketer to authentically engage with these sub-communities.
Developer tools
Does your messaging show that you really understand developers – the challenges and the variety of tools, processes, and testing necessary for modern development?
IDEs
Test Automation
CI/CD
Code Quality
Git
Linting
Are you reaching your tech audience?
Get a free growth & marketing audit of your messaging, SEO, content, competitive assessment, and user journey – valued at $500.